I’m traveling to New York tomorrow to attend the NATPE- sponsored Brand Innovation Summit.  It’s a day-long conference about Branded Content, held on Thursday the 22nd at JWT.

Should be some interesting panels about this growing segment of the TV business, including some Brand representatives who have had success with this type of program.  It’ll be streamed live on natpe.com if anyone is interested.  Here’s a link to the press release:  Press release

I’ll post some observations from the conference when I’m back next week.

See ‘ya in NYC.